Now more than ever, it’s essential for dental professionals to have a growth mindset. A growth mindset enables individuals to face challenges and setbacks with resilience, learn from their mistakes, and strive for success.
In the past couple of years, the COVID-19 pandemic has been a significant hurdle for dentists, dental owners, and dental professionals. That said, by maintaining a growth mindset, we can bolster revenues, find new patients, and thrive post-pandemic. You can start by focusing on revenue growth and new opportunities, finding and educating new patients, and having a resilience mindset.
Focus on Revenue Growth and New Opportunities
Many strategies can help dental professionals cultivate a growth mindset. One critical method is to focus on new markets and revenue growth. There are many ways to grow revenues, including increasing prices, expanding services, and attracting new patients.
It is essential to identify what strategies will work best for your practice and implement them systematically. Some examples include Invisalign, arch procedures, sleep and airway treatments, and more. The key is to listen to your patients, understand their wants and needs, follow market trends and industry growth, and stay at the forefront of innovation.
Another essential element is considering the locations of new and future dental practices. “It is important for all dentists to understand that in order to stay competitive, they need to start paying attention—now—to data,” David James at Dental Town explains. “Location isn’t just whether your office is on a busy street. That’s a very dangerous generality. It’s much more. . . . The choices you make about location will determine everything: your family legacy, your practice value, eventual estate and more. Do not leave it to chance.”
By branching into new regions with limited access to dental practices, you’ll not only become an instant success, but you’ll also support more rural communities and patients who might otherwise not have equal access to healthcare. This also allows you an excellent opportunity to consider areas with a dental school and commit to onsite recruitment.
The dental industry is rapidly changing, and a catalyst is forming for bringing general medicine and dentistry together. By leveraging technology and bridging the gap between general practitioners and dentists, we can provide a better patient experience. It’s all about convenience, so consider ways to become an invaluable resource. Focus on making a real difference in others’ lives, and you can’t go wrong.
Find New Patients and Educate Them
Another critical strategy for cultivating a growth mindset is finding new patients. Dental professionals can do this through marketing efforts such as online advertising, search engine optimization, and social media marketing. It is also essential to develop relationships with other professionals and to attend local events where potential patients are likely to be present.
On the other hand, dental professionals also need to prepare for roadblocks and how DSOs can find new patients and win new business lines and markets. This will ultimately help dental practices stand out from competitors as they’re equipped to handle challenges. For example, dental professionals are known to lack innovation. The scarcity mindset puts this at risk, as dentists and dental owners are resistant to change. Their theory is that, so long as patients are coming in, change isn’t necessary.
There’s no denying change is scary, but it’s also absolutely necessary. So, how can we overcome this? Simple—educate, educate, educate.
We must inform our doctors of modern technology, reduce patient friction, and improve the patient experience. “Efficiency and effectiveness go hand-in-hand, but while word of mouth marketing is still the best way to attract new patients, you need to be proactive,” Cloud 9 Software explains. “An online dental strategy is a blueprint for creating a successful community dental office.”
Social media marketing—including apps that enhance communication, offer digital scheduling, and advertise to patients on platforms where they spend their personal time—is increasingly necessary. While there is a learning curve, this advancement benefits the patient, provider, and dental staff.
Education also applies to patients, as discoveries and breakthroughs are constantly happening, and they may be behind the times in their understanding of dentistry. Remember, it’s always about the people. Provide support, educational resources, and patient seminars to get them onboard to pearly smiles, better health, and better wellness.
Have a Resilience Mindset and Maintain a Positive Attitude
Another critical strategy is to have a resilience mindset to thrive post-pandemic. This means being able to face challenges and setbacks with optimism and perseverance. Dental professionals who have a growth mindset are better equipped to deal with the current environment and thrive in the future.
Also, dental professionals need to maintain a positive attitude. Facing challenges and setbacks is difficult, but staying optimistic and focused on the future is essential. A positive attitude will guide you and keep you motivated to pursue your goals.
Remember, when accomplishing this, DSOs need a team that can back them up, share their vision for the future, and work together to make it happen. From marketing to production, sales, and customer service, build the best team possible with the right mindset, and you’ll set yourself up for the best chance at success.
Maintaining a growth mindset is essential for dental professionals in today’s challenging environment. We can thrive post-pandemic by focusing on revenue growth, finding new opportunities, and maintaining a positive attitude.