Standing out amongst your competition is more challenging and vital than ever in today’s competitive market. Dental patients aren’t just interested in someone who will provide top-notch care; they want a dentist who prioritizes convenience, modern technology, and teledentistry. Above all, patients want a provider who creates an exceptional experience from start to finish. As dentists and dental owners implement automatic, contactless options in their dental practices, these changes have become standardized dentistry.
Dentists need to adapt to this shift in patient expectations and care to acquire new patients and retain the old. That said, it isn’t an easy adjustment. With added costs and limited staff, many practices struggle to do anything beyond providing primary dental services. If you intend to create an effortless patient experience in dentistry, it starts with creating a positive environment and maintaining the best technology.
Create a Positive Environment
Creating a comfortable and inviting environment begins with good lighting, comfortable seating, and a clean space. It’s also important to consider your patients’ experience when they walk in the door. Is the front office staff welcoming and engaging? Are they taking the time to get to know their patients?
Your front office staff must greet patients with a friendly hello as soon patients walk in the door. Additionally, the waiting room should be clean with quality furniture, good smells, a mild temperature, and soothing music. Your office’s cleanliness and design are often the first things your patients notice, so don’t leave them anxious or disappointed.
While it can be challenging at times, ensuring a five-minute wait time or less can support making your patients feel valued. Respect their time, and they’ll be more likely to respect yours by honoring their appointments and showing up on time.
Finally, maintain a high quality of care for your patients throughout their in-office experience. There are many ways to help your patients feel pampered and tended to while they’re undergoing exams, cleanings, and other dental procedures. For example, you could offer them a cushion to lean on, moisturizer to counteract dryness on their lips, and their choice of music with noise-canceling headphones. If your goal is to provide a spa-like experience, you could even have an essential-oil diffuser running with calming scents.
By incorporating small changes to your dental practice, you can foster a warm and comfortable environment for each of your patients, ensuring that they have the best experience possible. Patients want to feel essential and that their time is valuable. Making them feel like a priority is critical to creating an effortless experience—especially in dentistry.
Maintain the Best Technology
Another element of creating an effortless experience is providing updated technology. Patients use technology in their everyday lives, expecting dental practices to offer the latest advancements. Offering digital X-rays, 3D imaging, and online appointment booking are all great ways to show patients that you’re invested in providing the best possible care.
AI technology is an excellent example of enabling dentists and dental professionals to diagnose conditions sooner and treat them better. AI can detect dental decay, periodontal disease, and oral cancer using diagnostic imaging and algorithms. This technology paves the road for faster, more promising treatments, which lead to more satisfied and healthier patients.
Teledentistry is another piece of technology that dental professionals can offer to create a better patient experience. Teledentistry provides equal access to dental healthcare via a computer, smartphone, or tablet. It’s accessible, cost-effective, and connects the patient with the dentist fast and easily.
Finally, 3D printing is an excellent solution to developing unique molds and making the digital printing process efficient and cost-effective. 3D printers can produce aligners, crowns, retainers, orthodontic models, and dentures. This allows practitioners to cut down on time and costs to the patient.
Creating an effortless experience for your dental patients is key to retaining them and building a successful practice. By focusing on the basics—comfortable environment, welcoming staff, and updated technology—you can create an experience that patients will love.