Help Him Sleep. Help Him Live. A Men’s Health Campaign That Matters

June is more than just the start of summer. For your practice, it’s a meaningful opportunity to reach men who may be silently suffering from sleep-disordered breathing—and not even know it. With Father’s Day and Men’s Health Month aligned in the same month, now is the perfect time to spotlight the serious health risks associated with untreated airway issues in men and offer them a path to better sleep and better living.

As a seasoned Vivos Integrated Provider, you’re in a unique position to lead this conversation. You understand that men often normalize chronic fatigue, snoring, and poor sleep. What they see as “just getting older” may actually be a warning sign of obstructive sleep apnea—a condition with serious implications for long-term health.

Why This Campaign Matters

Men are far less likely to seek preventative care, and even less likely to recognize sleep and airway issues as medical problems. Yet untreated sleep-disordered breathing is strongly linked to:

• High blood pressure

• Cardiovascular disease

• Type 2 diabetes

• Depression and anxiety

• Memory problems and reduced cognitive performance

That means more than lost sleep—it’s a clear and urgent health risk. Your practice can be the place where men finally connect the dots.

Launching a Campaign That Drives Action

This month’s theme isn’t complicated, but it can be incredibly impactful. Use the aligned timing of Father’s Day and Men’s Health Month to start conversations and encourage screenings with a message that resonates.

Offer a Complimentary Screening for Men

Throughout June, offer no-cost sleep screenings to:

• Male patients (new and existing)

• Women referring their husbands, fathers, or sons

This creates a low-barrier entry point and empowers your existing patients to advocate for the men in their lives.

Use Clear, Action-Oriented Messaging

In your emails, on social media, and in your office, use messaging like:

“Snoring isn’t just annoying—it’s often the first sign of a serious airway issue. Help the dads in your life breathe and sleep better.”

This positions you as a health advocate, not just a provider.

Highlight a Real Patient Story

Ask a male patient who’s completed treatment to share their experience. Even a short written testimonial about improved sleep, energy, and focus can help other men recognize themselves in the story—and realize change is possible.

Equip Your Team to Spark Referrals

Train your staff to ask this simple but effective question:

“Do you know a dad or husband who snores or struggles with sleep? We’re offering free screenings this month for Men’s Health.”

Small prompts like this can lead to life-changing care.

Suggested Campaign Titles to Use

Choose a campaign name that speaks directly to your audience:

• Help Him Sleep. Help Him Live.

• Give Dad the Gift of Rest

• Don’t Ignore the Snore – A Men’s Health Awareness Event

• Breathe Easy, Dad – June Sleep Screening Campaign

Keep the messaging consistent across your marketing channels, and don’t underestimate the power of repetition.

More Than Marketing—This Is Your Mission

At its core, this isn’t just a seasonal promotion. It’s a chance to live your purpose: helping patients reclaim their health through better sleep and optimal airway function. It’s a way to grow your impact while affirming your role as a leader in your community’s health and wellness landscape.

Let June be the month your practice steps forward to support the men who have been too tired, too busy, or too unaware to take the first step.

Because helping one man sleep better could change everything—for his health, his relationships, and his future.