How to market your dental practice and who you should be marketing to can be a mystery. Coming up with creative ideas can also be very daunting. Often, we hear, “I am not creative” or “We need a fresh idea”.
To start off, you need to establish a marketing budget for your practice. It is important to set aside money so you can set a schedule and stick to it. You will need to decide what percentage of your gross annual revenue this will be. Some suggestions are 5% to 10% if you are an established but growing practice, more than 10% if you’re a new startup practice, and 3% to 5% more than you’re currently spending if your practice is stagnant or declining.