October 19, 2022
4:00 p.m. – 5:15 p.m. PST
5:00 p.m. – 6:15 p.m. MDT
6:00 p.m. – 7:15 p.m. EST
COURSE OBJECTIVES
- Understand how Google works
- Understand the different sections of search results on Google
- Understand where to market yourself on Google for different types of procedures/services
What is this CE course all about?
As you know, our dental practices compete to attain new patients and retain existing patients. We are all looking to stand out from the crowd and drive new business through the door. Times are changing, and word-of-mouth advertising does not move as fast as digital marketing. In addition, to stay competitive, it is critical to show what makes you unique from other practices. Sure, you can showcase the variety of services and specializations you offer patients on your website. You may have the best website in the world, but that is just the first step. How do you get potential patients to your site? Pray to the Google gods? Ask Alexa or Siri what they think? This course will focus on the ever-changing world of digital marketing and what you can do to ensure that the right potential patients are finding you.
Ted Kozel
Why Doesn’t Google Like Me?
1.5 CE Credits
Ted Kozel serves as a director of healthcare sales at Socius Marketing. His background includes an economics degree from The University of South Florida in Tampa as well as extensive sales and consulting experience in the medical field. Ted has worked with hospitals, physicians, pharmacies, large physician groups, tech startups, specialty physicians, DSOs, dentists, and specialists over the past 15-plus years. He has taken his experiences and industry knowledge and helped dental practices throughout the world with development, marketing, execution, and implementation of strategy through a one-on-one approach with each practice. Ted has also spoken for various laser, implant, pediatric dentistry, sleep apnea, full-mouth rehab, DSO groups, and advanced dentistry groups on how to leverage the techniques they have learned and turn them into patients.
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