Maintaining good company culture is essential for any business, especially in dentistry. Company culture is how you accomplish things in the workplace. It’s the combination of a company’s formal and informal systems, behaviors, and values that create a culture—an experience for employees and customers.
It’s also the difference between success and failure, especially for today’s companies. A recent survey by Glassdoor found that a company’s mission and culture matter more than salaries. And 77 percent of adults consider a company’s culture before applying.
The question is, how do dental offices inspire a positive company culture? They can start by encouraging communication and feedback, celebrating success, fostering community, and promoting diversity and inclusion.
1. Encourage Communication and Feedback
Step one in inspiring a positive company culture is to be proactive in your approach. Complete an audit among your dental employees and ask for their opinion—open communication is key to healthy company culture. Employees need to feel comfortable sharing feedback with their managers and vice versa. This helps ensure that everyone is aware of the dental office’s goals and objectives and that any issues or concerns are addressed quickly.
Company culture is also essential when it comes to recruiting new employees. A company with a strong culture is likely to be more appealing to potential employees than one that does not have a clear identity. And retention is attractive to new recruits. It shows that current dental employees are happy, thriving, and satisfied. Therefore, it’s essential to ensure that your company culture is something you are proud of and actively promote.
Maintaining a solid company culture takes effort, but it’s well worth it. Here are five additional tips that relate to communication in company culture:
- Illustrate to employees that their collaboration and involvement in the dental practice are critical. Invite employees to share their thoughts during company culture discussions and day-to-day operations.
- Ensure the actions of management don’t clash with the company’s values. If you talk the talk, you have to walk the walk.
- Align absolutely everything—from department initiatives to processes, etc.—to support the company’s mission and culture.
- Conduct culture audits. Again, be proactive and willing to make adjustments when needed.
- Remain transparent with your dental staff. This builds trust and understanding, in addition to increased accountability and loyalty.
2. Celebrate Successes
It’s important to celebrate successes as a team. When employees feel appreciated for their efforts, they’re more likely to be motivated to do their best work and support others. Celebrate successes with team lunches, happy hours, or even small tokens of appreciation such as gift cards or flowers. Additionally, remember to acknowledge your dental staff on their birthdays, anniversaries, and other personal milestones. By taking an interest in who they are as individuals and celebrating them, you’re building your relationship and developing lasting loyalties.
The other side of celebrating success is also assisting in failure. Culture is essential when it comes to handling difficult conversations. If an employee is struggling or has made a mistake, it’s crucial to handle the situation with care. This means being open and honest with the employee and making sure that they understand the consequences of their actions. It’s also essential to provide support and resources to learn from their mistakes and improve their performance.
Being there during the highs and lows showcases your range as a leader in your dental office and creates a positive company culture for all involved.
3. Foster a Sense of Community
An excellent company culture is one in which employees feel they are part of a community. You can achieve this by organizing team outings, social events, and charity drives.
It’s also essential to promote employee camaraderie. Encourage relationship-building outside of work and make sure your culture is something you are proud of. This helps foster a sense of togetherness and teamwork, leading to better productivity and high morale while in the dental office. Additionally, socializing outside of work can help employees get to know each other better, leading to better collaboration in the future.
4. Promote Diversity and Inclusion
Finally, a company that embraces diversity and inclusion will likely have a more robust company culture. Employees who feel comfortable being themselves at work are more likely to be productive and engaged. Promoting diversity and inclusion doesn’t just mean hiring a diverse workforce. It also means creating an environment in which everyone feels welcome and respected.
Understand each individual’s talents and shortcomings and set them up for success. Display grace and understanding, exercise empathy, and build trust with your employees. This will ensure your dental staff learns from their mistakes.
Creating a strong company culture can be a challenge, but it’s well worth the effort. By encouraging open communication, socializing, and celebrating successes, you can build a team that is proud to work for your company. Additionally, you can create an environment where everyone feels welcome and appreciated by promoting diversity and inclusion. Building a solid company culture is essential for attracting and retaining top talent. By following these tips, you can create a culture that your employees will be proud to be a part of.